DONNA KARAN’s new DKNY fragrance, My NY, is inspired by the people of New York, but that didn’t stop the designer from choosing Kosovo-born, UK-raised Rita Ora as the scent’s face.
“If Rita can’t sell it, I don’t know who can,” she said of the singer, who splits her time between London and New York. “I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”
Fortunately, Ora is equally as fond of Karan, who she has worked with previously on DKNY ready-to-wear campaigns. The brand’s collaboration with her good friend Cara Delevingne on a capsule fashion collection was also announced this week.
“Donna’s a very powerful and confident woman,” Ora told WWD. “She comes across as very strong, and that’s what I love about her line. It’s a very confident, energetic line and it’s about women who speak their minds. The fragrance celebrates New York City, which is unlike anywhere else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”
Housed in a heart-shaped bottle with a skyline-inspired cap, the scent has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a drydown of patchouli, vanilla absolute, musk and ambergris.
The fragrance will launch in Britain this August, with television and print advertising – shot in Times Square, naturally – and a dedicated microsite.