Kate Moss for Rimmel!

Kate Moss has unveiled her new collection for Rimmel London. The beauty range, which was available in stores from May 14, and includes her first eye products.

“My new Idol Eyes Collection for Rimmel was inspired by my favorite gemstones and jewels. The intense, authentic shades of mascara, eye color and liner are perfect for creating either a statement or more subtle eye-look,” says Moss.

She has created four new shades of Shadow Sticks – a creamy alternative to traditional eye shadow – as well as mascara. The lip and nail collection, named Urban Bohemian incorporates lasting finish lipstick and “boho chic” polish.

“I’ve always loved the laid-back bohemian look because it’s all about individual creativity and self-expression,” adds Moss.

“I’ve worked with Rimmel to create a palette that combines rich, earthy tones with cool brights and soft nudes. Using the shades in my Urban Bohemian Collection for lips and nails you can create a look as strong or as romantic as you are.”

Idol Eyes by Kate Moss, what do you think?