During Paris Fashion Week, Dior didn’t just unveil a new collection but debuted a cutting-edge mascara design.
When choosing a mascara, typically you’re making a decision based on two factors—the brush and the formula. But the Dior is taking mascara design a step further with its new Diorshow Pump ‘N’ Volume, which has a flexible tube. Its pliability makes it so that you can squeeze, soften, and warm up the mascara before you apply it to achieve the most voluminous formula. All it takes is just a few pumps, and your mascara wand will be locked and loaded with prepped product. Think of it as the dry alternative to soaking your tube in hot water or adding a few eye drops to the formula to reset it after a few weeks.